CAR Events are designed to disseminate key research, update stakeholders on critical industry issues, and foster discussions among industry thought leaders to share their insights and solutions to meeting the challenges of an ever-evolving global automotive industry.


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The Margin Engine: Smarter Lifecycle Management for a More Resilient Automotive Industry

October 29 @ 1:00 pm - 2:00 pm

The automotive industry is under increasing pressure to improve margins, manage complexity, and build greater resilience across the product lifecycle.

Join the Center for Automotive Research (CAR) and IBM for The Margin Engine: Smarter Lifecycle Management for a More Resilient Automotive Industry, a discussion exploring how better-connected data, digital tools, and lifecycle strategies can help automotive companies make faster decisions, reduce risk, improve efficiency, and capture greater value from design and engineering through manufacturing, service, and beyond.

The conversation will examine opportunities to rethink lifecycle management as a strategic business capability, one that can strengthen competitiveness while helping organizations respond more effectively to changing market, technology, and supply chain conditions.

Stay informed and in contact with IBM at www.ibm.com/industries/automotive

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