CAR Events are designed to disseminate key research, update stakeholders on critical industry issues, and foster discussions among industry thought leaders to share their insights and solutions to meeting the challenges of an ever-evolving global automotive industry.
New Research: Understanding the U.S. Vehicle Affordability Challenge
Vehicle affordability is a critical concern for consumers, automakers, and policymakers, but looking only at sticker prices tells an incomplete story. This comprehensive white paper examines over two decades of data to unpack the true drivers of new vehicle affordability. By analyzing household income, financing, production costs, and total ownership expenses, the research reveals a nuanced market reality where competing financial pressures dictate who can participate in the new vehicle market.
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