Robert Bienenfeld

Robert Bienenfeld is assistant vice president, Environment and Energy Strategy for American Honda’s Product Regulatory Office. Mr. Bienenfeld is responsible for policy (legislative proposals and regulatory rule making) as it relates to the automobile and its impact on the environment. In addition, he is responsible for recommending long-term strategies to address greenhouse gas, energy security and air quality issues. Mr. Bienenfeld was responsible for Honda’s discussions with the White House that led to the historic 2012 – 2016 and 2017 – 2025 Greenhouse Gas and Fuel Economy Regulations. Mr. Bienenfeld frequently represents American Honda at industry conferences such as SAE World Congress, National Academy of Sciences, and various other conferences.

Prior to his current position, Mr. Bienenfeld was an Advisor to Honda’s Product Development Committee, and was responsible for Strategic Planning and Research. Other previous responsibilities include: Product Planning, New Business Development, and Alternative Fuel Vehicle Sales and Marketing. Key accomplishments include: the initial proposal for Honda’s “Safety for Everyone” strategy, Honda’s introduction of telematics, Honda’s investments in car sharing and vehicle refueling technologies. Mr. Bienenfeld led the launch of Honda’s first battery electric car, the 1997-9 EV PLUS, Honda’s first generation Civic natural-gas vehicle (1998), and the original Honda Insight (1999), the first hybrid vehicle sold in the U.S. He has been with Honda for over 30 years.

Mr. Bienenfeld was graduated from St. John’s College, Santa Fe, New Mexico and resides in Long Beach, California.