Drita Roggenbuck

SVP, Transportation Business Unit


Drita Roggenbuck is senior vice president and general manager for the Transportation Business Unit (TBU) for NI.  She is responsible for accelerating the growth and positive momentum of the automotive test business with a focus on electric vehicles (EV) and advanced driver-assistance systems (ADAS).

Roggenbuck has more than two decades of experience in automotive business strategy and development.  Throughout her career she has focused on developing strategic planning and new business development as well as risk management and P&L management.  Prior to her role at NI, Roggenbuck served as the senior vice president and chief customer and strategy officer at HFI where she was responsible for overall business strategy and development for HFI’s automotive business.

Roggenbuck holds a bachelor’s degree in science from Oakland University, a master’s in science from Wayne State, and an MBA from Michigan State.

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