We’re all wrestling with a new normal during the corona virus pandemic. Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment.

One of the automotive industry’s premier events, the CAR Management Briefing Seminars (MBS), is transforming its traditional Traverse City gathering to a virtual event, August 4-5. The team at CAR needed to shift gears after already launching registration for the live event. Needless to say, it’s been a learning experience, but the initial feedback from speakers, sponsors and attendees has been positive.

Lisa Hart

Senior Vice President, Operations

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