On a bi-weekly basis, CAR welcomes our audience to decompress with our President and CEO, Carla Bailo, as she covers and shares her thoughts on the latest Hot Topics happening in the automotive industry. While the biweekly newsletter primarily covers three topics, this feature story previews one of the topics covered on May 27, 2022. If you would like access to the full newsletter for better insights into critical industry issues you and your organization are facing, sign up for our mailing list here.


HOT TOPICS 5/23/2022 – 5/27/2022


Fuel Prices and Fuel Alternatives

Carla’s thoughts:

Inflation is real and permeating everyone’s pocketbook. There are jokes about needing loans to fill up your vehicle, but I’m shocked with every fill-up, trip to the grocery store, and more! Many Americans have extra in their bank accounts due to COVID and no vacations, eating out, etc. But, many other Americans live paycheck to paycheck, and those paychecks haven’t kept up with the cost of living increases.

What does this mean for the automotive community? I strongly caution that if you are only thinking about demand and the top household income buyers, you will be happy for a year or so. Even top earners see their retirement and investment accounts dwindle. People will stop this buying spree, and we already see signs of a slowdown.

We must think about making more affordable products (the mini-city car!) and offering vehicle users packages, more ride-sharing, and more public transit. Think beyond ownership to secure your future and start doing it now. The signs are not good when we’ve priced a good chunk of our buyers out of the market.





Carla Bailo

Carla Bailo

President & CEO

Get our feature stories straight to your inbox.

Join our email list today and never miss our feature stories, publications, and event news.