Alex George

Alex George is the Chief Executive Officer of Campfire Interactive, a software company helping automotive suppliers manage profitability across the full program lifecycle — from quoting and forecasting to execution. Campfire’s platform powers more than $200B in revenue for automotive suppliers, giving manufacturers the decision intelligence they need to protect margins amid the industry’s most consequential shifts: the EV transition, software-defined vehicles, supply chain volatility, and intensifying global competition. 

 

Alex brings over two decades of experience building and scaling technology companies at the intersection of AI, data, and enterprise software. Prior to Campfire, he served as CEO at ProcessMaker, where he embedded AI and large language model capabilities into business process automation. Earlier, as President of Emplifi and President & CPO/CTO of Astute, he led the development of AI-driven customer experience platforms, completing multiple acquisitions and PE-backed growth initiatives. He also founded Gamma Engineers, which was acquired by Astute Solutions after winning recognition as a Gartner Cool Vendor for Enterprise Mobility. 

 

Alex holds a B.Sc. from the University of Toronto and Diplomas in Artificial Intelligence from The Wharton School and Harvard. He is a patent holder, a frequent voice on the future of manufacturing and mobility, and a passionate advocate for building a more resilient U.S. automotive industry.