CAR Management Briefing Seminars

August 2-4, 2022

Improving the Customer Experience by Designing Smart Cars to Be User Friendly

August 2  |  3:05 PM

Consumers expect a personalized experience along the customer journey and in the vehicles they own and access on-demand. The customer experience is a challenging balance of design, technology, software, and ergonomics that has become crucial to the automakers’ success. In this session, learn how suppliers and automakers are changing the user experience.

Speakers:

Jens Brandt  |  Vice President, BU Human Maschine Interface, Continental Automotive North America

Kelly Funkhouser  |  Program Manager, Vehicle Interface Testing; Head of Connected and Automated Vehicles, Consumer Reports

Jeff Stout  |  Executive Director of Global Innovation, Yanfeng

Shaun Westbrook  |  Principal HMI Lead, Management, Honda R&D Americas, Inc.

Moderator:

Bill Thompson  |  Sr. Director, Mobility, Rightpoint