CAR Management Briefing Seminars

On Demand

Power Breakfast: Managing the Engineering Technology Laggard Syndrome


Processes and tools of engineering will be reinvented entirely to support Industry 4.0 initiatives, connected & autonomous vehicles, and future automobile technologies. The impact of the COVID-19 crisis will further accelerate this transformation. The necessity for remote workforce enablement, resiliency and systems engineering will drive significant changes in global product development, product lifecycle management (PLM), software management, CAD, and simulation. A key challenge will be getting our engineers to adapt to these new cross-discipline, collaborative and agile ways of working. Organizational Change Management (OCM) will be essential because engineers are a special breed and particularly conservative in their approach. This panel includes: Robert Wirthlin, Senior Technical Leader, Systems Engineering at Ford Motor Company, Bill Halliden, Senior Manager – Technical Strategy, Planning and Operations at Toyota Motor Europe, and Richard Doak – CTO, Automotive Suppliers at Microsoft to discuss and debate different OCM aspects necessary to achieve the Engineering 4.0 organization needed to make Industry 4.0 successful.



Richard Doak  |  CTO, Automotive Suppliers, Microsoft 

Bill Halliden  |  Senior Manager – Technical Strategy, Planning and Operations, Toyota Motor Europe

Marc Lind  |  SVP Strategy, Aras

Robert Wirthlin  |  Senior Technical Leader, Systems Engineering, Ford Motor Company



Sam Abu-Hamdan  |  Senior Director of the North American Automotive Business, Aras Corporation