Auto Industry X – The Digital Transformation in Automotive Production

CAR has released a report on Industry X highlighting the remarkable change underway. CAR is hosting a series of webinars to share our findings and define future guideposts.



November 13  |  10:00 AM

Industry X links the operational technology (OT) used in manufacturing with the information technology (IT) systems used to manage the rest of the business. Industry X will require employees working within these systems to expand their job scope, learn new things, and coordinate with new people. Industry X is truly an opportunity to enable and empower the workforce. However, the transition will be as challenging as it is powerful. This webinar will highlight the merging of OT and IT skills in manufacturing. Joining us for this discussion are:

  • Dr. Susan Helper, Carlton Professor of Economics, Case Western University
  • Dr. Irene Petrick, Senior Director of Industrial Innovation, Intel
  • Dr. Elisabeth B. Reynolds, Principal Research Scientist, Executive Director, MIT Work of the Future and IPC, and Lecturer, MIT Dept. of Urban Studies and Planning

Technology and Data

December 4  |  9:30 AM

Data drives Industry X, but Artificial Intelligence (AI) is the co-pilot. Manufacturing operations are creating far more data than is ever used. The underlying technologies that create, process, transmit, and store data have continued to advance at seemingly exponential rates while business processes have remained basically the same. Technologies and processes that capture, transmit, store, and analyze data are being implemented now. Making decisions based on that data is the next frontier. This session will explore how manufacturing companies are using data to make a difference. Joining us for this discussion are:

  • Dr. Florian Baumann, CTO – Automotive & AI, Dell Technologies  |  Download Presentation
  • Thomas J. Mott, NA Industry Manager – Automotive, Tire & Aerospace, Rockwell Automation


December 11  |  10:00 AM

Change is hard. Disruptive change is harder. Successful digital transformation requires more than a good strategy and adequate funding. It takes focus on process. Change Agents and Change Managers often drive successful Industry X implementations. This webinar will identify key characteristics for successful Industry X implantation. Joining us for this discussion are:

  • Michael Ger, Managing Director, Manufacturing and Automotive, Cloudera
  • Brian Irwin, Automotive & Industrial Leader, Accenture  |  Download Presentation


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 513,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at


Today, 10 of the top 10 leading automotive organizations worldwide run on Cloudera’s enterprise data platform running on-prem, hybrid or the cloud. The Cloudera Data Platform allows real-time operational technology data ingestion from any source in real time.  Informational technology data can be combined to enrich, analyze, or store data to run analytics or apply machine learning algorithms producing value added use cases across the automotive value chain from research and development, to automotive manufacturing to automotive sales and marketing activities.  All the while maintaining strict enterprise data security, governance, and control across all environments. 

  • Open architecture leverages the entire developer ecosystem
  • Can run in any environment – on-prem, hybrid, multi-cloud or cloud
  • Secure and governed
  • Multi-functional

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Dell Technologies

The IoV (The Internet of Vehicles) will have grown to 5.8 billion endpoints by the end of this year. Engine data, driver performance, maintenance, even data on human signals like fatigue are being generated at all times. Future vehicles will have ever-advancing sentience, as the ultimate merger of human and machine evolves. Dell Technologies is here to partner with you for a successful journey. Dell EMC Ready Solutions for HPC, AI and Data Analytics are optimized rack‑level systems with servers, software, networking, storage and services designed to let you “just add data.” These scalable architectures are built with best in class solution stacks to deliver speed, confidence and savings.

  • Dell EMC Ready Solutions for AI help make AI simpler with designs enabling you to get faster, deeper insights delivered with proven AI expertise.
  • Dell EMC Ready Solutions for Data Analytics speed time to insight with architectures, integrated systems and services optimized for big data analytics.
  • Dell EMC Ready Solutions for HPC are scalable systems tested and tuned for specific vertical‑market applications such as life sciences, digital manufacturing and research.
  • Dell EMC Ready Solutions for HPC Storage make it easier to unlock the value of your data with scalable systems for NFS, Lustre, PixStor and/or BeeGFS storage.

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PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity.  In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation – on premises, in the cloud, or via its pure SaaS platform.


Purpose-built for the Industrial Internet of Things, ThingWorx provides end-to-end capabilities to connect devices, build robust IIoT solutions, and create compelling end-user experiences that are simple to develop, easy to implement, and accelerate time-to-value. With ThingWorx, enterprises and an ecosystem of partners capitalize on the promise of IIoT technology today and drive the future of innovation.

Vuforia: Market-Leading Enterprise AR

Vuforia is a comprehensive, scalable enterprise AR platform. Vuforia provides the fastest, easiest and most advanced AR content development solutions to help industrial enterprise customers address workforce challenges and meet business goals.


With out of the box connectivity for thousands of legacy and modern devices ThingWorx Kepware Server enables quick time to value for your Digital Transformation initiatives. ThingWorx Kepware Server simplifies the challenges of collecting and preparing data from complex, heterogenous environments with a connectivity solution built for enterprise wide IoT scalability.

Rockwell Automation

“We are the largest company in the world that is dedicated to industrial automation and information. Across the globe, our flagship Allen-Bradley® and FactoryTalk® product brands are recognized for excellence. We integrate control and information across the enterprise to help industrial companies and their people be more productive. It is the way that we bring The Connected Enterprise to life.

Our approach begins with a deep understanding of your best opportunities for productivity. Next, we combine our differentiated technology and domain expertise to deliver the positive business outcomes most important to you. Then, we work to boost your productivity. How? We simplify your experience with us at every step, from initial solution development through services and support.

Explore our site to discover how The Connected Enterprise can connect people, processes, and technology. Learn how to make smart manufacturing work for you”.

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