CAR Events are designed to disseminate key research, update stakeholders on critical industry issues, and foster discussions among industry thought leaders to share their insights and solutions to meeting the challenges of an ever-evolving global automotive industry.


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Webinar: Modern Mobility: Do the facts and media agree?

April 15 @ 10:00 am - 11:00 am

The automotive industry is racing to prove it’s ready for the future. The public is pressuring companies to address topics like green mobility and sustainability. Non-traditional automotive companies are emerging with solutions for autonomous driving, connected and shared mobility, and e-mobility. Consumers are often confused and wary.

Traditional car manufacturers must evolve into technology and mobility players in order to stay competitive and increase their success within the e-mobility space.

In this web session on Thursday, April 15, 2021 at 10am ET, we connect insights on consumer buying habits with the media discussion on modern mobility.

Carla Bailo, President & CEO at CAR, and Silke Nehlig, Managing Director at UNICEPTA, will present data-driven insights on:

  • Purchase behavior and buying patterns of American citizens
  • Public perception of e-mobility, including subtopics and regional differences
  • Tesla – and who else? Ranking of players dominating the public discussion
  • What’s next? What Comms and Marketing departments can do to improve their positioning and how they can identify the right topics to bolster their messages

CAR and UNICEPTA will give you a comprehensive picture on the current perception of mobility, based on CAR Research and an AI-driven review of the global topic and media landscape in mobility.

Details

Date:
April 15
Time:
10:00 am - 11:00 am
Event Categories:
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Website:
https://www.unicepta.com/en-us/mobility-webinar.html

 


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