Steve Banfield

Chief Executive Officer

ReachNow, LLC

Steve Banfield is CEO of ReachNow, mobility services from the BMW Group. A 20-year technology industry veteran, Mr. Banfield leads successful teams that build digital products and services loved by millions worldwide. Under Mr. Banfield’s leadership, ReachNow grew quickly during the company’s first year. Now serving more than 50,000 members in Seattle, Portland and Brooklyn, ReachNow is helping lead the transformation of urban mobility in key markets across North America.

Mr. Banfield comes to ReachNow from INRIX, the world’s largest connected car services provider with products available in over 60 countries. At INRIX, Mr. Banfield served as the Chief Marketing Officer, where he led INRIX into the smart parking marketing with the acquisition of ParkMe and oversaw the launch of an on-street parking prediction solution featuring the electric BMW i3.

Prior to joining INRIX, Mr. Banfield was successful in bringing exciting consumer services worldwide audiences at massive scale. He has held senior leadership roles at premiere technology companies, like Sony, Microsoft, Paramount Pictures (Screenlife), Rightside and RealNetworks.

Mr. Banfield has an MBA from Harvard Business School and received his undergraduate degree in Computer Science from Transylvania University, located in his home state of Kentucky.


Conference Sessions

From Car Company to Mobility Company