Dr. Matthias Erb
Head of Holistic User Experience
Dr. Matthias Erb was named Head of Holistic User Experience (HUX) in April 2018. Located in Volkswagen’s headquarters Wolfsburg, Germany, the newly created division is steering the interaction between Technical Development, Design, Product Lines and Sales, in order to ensure the smooth integration of the vehicle into the digital world. The scope of work will gradually extend to the entire model portfolio.
Previously, he served as Chief Engineering Officer for Volkswagen’s North American Region (NAR) since April 2016, and also took over responsibility for the company’s NAR Product Strategy.
Since 2014, in his role as Executive Vice President Dr. Erb has been responsible for the setup of Volkswagen’s North American Engineering & Planning Center in Chattanooga, Tennessee. The center serves as a core entity for engineering related activities of Volkswagen in the region. The establishment of the center is a cornerstone of Volkswagen’s new strategy for the North American market.
Dr. Erb joined Volkswagen Group in 2003 and has held various management positions at AUDI AG and Audi of America. In 2008, he started leading the office of the Chairman of the Supervisory Board of Volkswagen AG in Salzburg, Austria.
Dr. Erb had spent several years as a lecturer for Quality Assurance at the University of Mainz, Germany. He earned degrees in Mechanical Engineering and Economics at Aachen University of Technology as well his PhD in Mechanical Engineering.