The OEMs' and Suppliers' Joint Interest in Commercializing Innovation

It is a common saying that “You can’t cost cut your way to profitability.” Long-term financial strength for the auto industry requires balanced attention to revenue growth, proper capital structures and operating efficiencies. In mature markets where unit growth is stagnant and competitive pressures are overpowering, revenue growth occurs through increasing product differentiation, customer value and new product cadence. Given the vehicle manufacturers are the window to the consumer and suppliers provide the core hardware and software, there is a common interest to speed the commercialization of product and process innovation. Through the perspective of the vehicle manufacturer, supplier, product engineering and procurement, this panel will address reducing the friction at the interfaces to improve the industry’s financial performance.

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