Products, processes and profits are inextricably linked. In today's race for market leadership, you cannot be serious about one without focusing on the other two.  Mass production and mass markets are giving way to low-volume, high-mix production and fragmenting market segments requiring innovative product development processes and business case approaches to help automotive companies capitalize on emerging trends and non-traditional revenue streams.

OEMs are looking for products, processes and partners to help them create and launch the most accessory-friendly vehicles for fragmenting markets, in order to drive increased profits.  The future of aftermarket suppliers is all about the micro-niche-delivering fully-integrated customization while significantly reducing capital investment for tooling and time to profit. However, it takes a new manufacturing, marketing and production mind set to make it work.

This session will focus on how leading companies are applying design for customization and accessorization (DFC/A) to meet the increasing demand for differentiation, while maintaining high-volume profitability. Key points that will be included and reinforced with examples from our presenters are:

• Speed to market and profit with the right formula is essential to successfully delivering high demand vehicles, modules, and systems.

• Leveraging the creativity of suppliers with strong brands and authentically sharing brand equity and identity as the vehicles come to market is critical. 
  

This session will include presentations from OEMs and SEMA suppliers to highlight how successful programs achieve this balance and will present a forum for the OEMs to showcase some of their more creative programs to the traditional supplier and automotive press community.

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