<Low Volume Vehicle Production>

Low-Volume Vehicle Production

Tuesday Afternoon Session, August 8

Many auto companies are targeting low-volume vehicles as a means to increase market share, and in some cases, establish a “halo effect” with niche products. Such programs present opportunity to quickly develop and manufacture creative products to fill the white space in the automotive landscape. The challenge is to deliver these programs cost effectively. There are many potential pathways to develop and manufacture cost-effective low volume vehicles. This session will present case studies to illustrate successful approaches, and identify collaborative opportunities for industry participants. The panel will include representatives from vehicle manufacturers, vehicle integrators, and the post-production alteration sector.

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Confirmed Speakers:

Co-Chairs:

Brett Smith, Assistant Director, Manufacturing, Engineering, and Technology, and Jay S. Baron, Ph.D. President & CEO, Center for Automotive Research, and Director, Manufacturing Engineering and Technology

Tuesday Afternoon, August 8, 1:30-4:30 p.m.

Roy Sjoberg, P.E., Senior Partner, Team R-Squared S LLP

Mike Accavitti, Director - Motorsports and SRT Product Planning and Marketing, Chrysler Group

Steve Haag, Corporate Manager, Scion, Toyota Motor Sales

John Waraniak, Vice President of Vehicle Technology, Specialty Equipment Market Association (SEMA)

Peter van Stolk, Founder , Chief Executive Officer and President, Jones Soda Co.

Wolf-Dietrich Schulz, Vice President Manufacturing, MAGNA STEYR Fahrzeugtechnik AG & Co. KG

Chris Theodore, Vice Chairman, ASC Incorporated