Few eras of the international automotive industry can match the current one for its turbulence, intense competition, dramatic technological advances and uncertainty— reflecting rapid and fundamental change in all facets of the business.
The industry is accelerating its move to a significantly different business model, in part forced by the reality of discontinuous change. The recent profound challenges being faced by many industry players suggest that we are certainly in a period where old assumptions of who will win and who will lose are no longer valid. Clearly the flattening of the world is impacting how we do business.
None of us is comfortable with rapid change. The inclination is to wait and follow, emerging only after the pace of change slows. Unfortunately, this is a formula for both individual and corporate disaster. To stay in the game, organizations must play hard, fast and smart and collaborate across some uncomfortable boundaries and untried borders. Taking risks can be profitable; doing nothing is not an option.
Join us, as senior executives from the auto industry’s major manufacturing and supplier organizations address the challenges we face in these interesting times.
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