Monday Afternoon, August 2

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Confirmed Speakers:

To view Speaker presentations, click on Speaker name.

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Chair:

Bruce Belzowski, Senior Research Associate, Office for the Study of Automotive Transportation, Transportation Research Institute, University of Michigan

Linda Ban, Global Automotive Lead, IBM Institute for Business Value

Gordon Fleming, Vice President, Marketing, QAD, Inc.

Michael Kilander, Vice President, Edmunds Information Systems

Julie Miller, Director, IS Engineering Systems, TRW

Sharon Ward, Industry Director, Manufacturing, Oracle Corporation

Balancing Cost and Value in the Automotive Enterprise

Information technology (IT) has played a key role in allowing companies to integrate their internal and external processes. As IT matures, companies are beginning to understand where it enables them to perform activities better and faster and where it is not proving as valuable. In particular, companies are trying to balance the cost of implementing IT initiatives with the value it provides their companies.

They are implementing a variety of IT efforts in the context of intensifying global competition, and the need for understanding the impacts of these efforts grows as manufacturers and suppliers extend their activities globally. Manufacturer, supplier, and information technology representatives from key activities such as sales and marketing, product development, supply chain management, and manufacturing discussed where they are finding value in IT and where they see challenges. This seminar identified how a company’s responses to these challenges may further enhance—or erode—its competitive advantage, and panelists explored the available strategic and tactical options.

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