CAR Management Briefing Seminars

Electrification Strategy: Batteries, Motors, and Cars

Tuesday, July 31, 1:00 – 2:30 PM


Vehicle electrification is changing the powertrain value-chain, new companies are moving to the fore and traditional companies are shifting competencies. This session will explore how the industry is realigning to create opportunity in an Electrified world?


Andrew Lund
Chief Engineer, Product Development Office, Toyota Motor NA

*Additional Speakers Invited


Brett Smith
Assistant Director – Manufacturing, Engineering, & Technology Group, Center for Automotive Research