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In May 2001, Andersen LLP asked the Center for Automotive Research at the Environmental Research Institute of Michigan to do a series of interviews throughout Gentex to discover the processes Gentex was undertaking to leverage its intangible assets. After conducting 13 interviews across nine functions and general management in June and July of 2001, we have concluded that Gentex has built an incredibly efficient personal communication system that creates “information transparency” throughout the company. We found a sense of discipline and focus on providing customer service and innovative products within the business context of high volume production and stringent target price requirements. Internal management systems, supported by the appropriate technology levels have been built to serve these external demands.

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