Archive: CAR Management Briefing Seminars 2012 • August 6–9, 2012

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The Designing for Technology (and the Consumer) Forum

Wednesday 1:30 PM – 4:30 PM

Technology, demographics and other factors are changing the automobile.  Gen Y, Gen X’ers, millennials and the Internet generation view the automobile differently than the Baby Boomers. Yet the need—and desire—for personal mobility remains strong.  Clearly, there is an ever-increasing blending of consumer electronics and vehicle powertrain technologies with the vehicle itself. Companies that create products and business models to effectively meet at that convergence will be ideally positioned for success.

This session on Designing for Technology and the Consumer will highlight the technologies, the design and the strategies needed to create must have products for the next generation of buyers.  Building on the success of the first Designing for Technology session offered in 2011, CAR will continue to evolve the program to include technology demonstrations, vehicle design walk-around, and other interactive activities to highlight the pathways to deliver high demand products.


Brett Smith, Co-Director, MET and Co-Director Conference

Manufacturing, Engineering & Technology


Klaus Busse, Head of Interior Design

Chrysler Group LLC

Taner Ozcelik, General Manager, Automotive Business Unit


Ralf Meyer-Wendt, Manager of Global R&D Technology, Lighting Products

Federal-Mogul Corporation

Presentation Files: meyer-wendt_ralf.pdf

Kirk Shields, Industry Market Development Manager-U.S. Automotive & Manufacturing

Microsoft Corporation

John Waraniak, Vice President of Vehicle Technology

Specialty Equipment Market Association (SEMA)

Presentation Files: waraniak_john.pdf